Instagram · 6 min read

How to create an Instagram business profile built for discovery

Instagram is more than a gallery. A focused name field, clear bio, useful highlights and consistent post formats help the right audience understand the brand quickly.

  1. 01

    Create or convert the account

    Use a dedicated brand login, then switch to a professional Business account to unlock category, contact and insight features.

  2. 02

    Optimise the searchable name

    Keep the handle close to the brand and use the Name field for the main category or customer result people search for.

  3. 03

    Write the three-line bio

    Use one line for the audience, one for the result, and one for the next action. Add the most relevant destination link.

  4. 04

    Prepare highlights

    Start with Product, How it works, Results, FAQ and About. Use consistent covers and remove empty highlights.

  5. 05

    Launch with a nine-post foundation

    Mix customer problems, practical education, product proof and founder context so the first grid tells a coherent story.