How to create a LinkedIn company page that is ready to publish
A company page gives your content a permanent brand home, but the empty page itself creates no distribution. Set it up completely, connect it to your personal founder profile, and publish useful expertise from day one.
- 01
Prepare the brand kit
Have the exact company name, public handle, website, square logo, cover image, one-line tagline, longer description, industry, organisation size and location ready before opening the form.
- 02
Create the page
Open LinkedIn's Create a Company Page flow, choose Company, enter the details and confirm that you are authorised to represent the organisation.
- 03
Complete every trust field
Add the website, industry, size, type, logo, cover, overview and location. Consistency with your website helps people recognise the business immediately.
- 04
Connect the founder
List the company as your current workplace on your personal profile, follow the page and invite relevant first-degree connections selectively.
- 05
Publish the first three posts
Start with a founder story, a specific customer problem, and a useful point of view. Comment from your personal account to seed thoughtful conversation.